GRAY WHALE GIN
SUMMER 2021
PACKAGING SYSTEMS
SCAD GRDS 358 - Professor Thomas Hull
Objective
Create a packaging system for any company and product of choice that had both, a three-dimensional component as well as an incorporation on Augmented Reality (AR) to it.
Concept
When drinking gin, or any cocktail for that matter, the experience is almost as important as the drink itself. That is why this project is centered around the experience of drinking gin, and how Gray Whale Gin is all about enjoying it with 6 specific botanicals: juniper, limes, fig trees, sea kelp, mint, and almonds.
Goal
The overall goal for this project was to provide the customer with all that was a needed to craft the perfect drink, as well as providing a special moment when opening the package.
Materials
Gray Whale Gin values protecting the Earth, especially the ocean and everything inside, which is why when it came to the materiality for this project, their ideas and beliefs spearheaded the selection process. This packaging system was made out of scrap wood left behind from previous quarters at the ClarkLAB at SCAD, as well as reusing old jewelry bead containers and biodegradable crinkle cut paper used to protect a gift previously received. Additionally, all process work was done on the iPad, making this a 100% waste-free production.
