AIRBUS A380 PRODUCTS
SUMMER 2021 - WINTER 2022
BRANDING SYSTEM
SCAD INDS 480 - Professor Sarah Bohem
Objective
Conceptualize and design the tactile experience that passengers abroad the Redesigned Airbus A380 would encounter.
Brand
Knowns as “the only plane flying today with a full length upper deck,” the Airbus A380 was redesigned in a way that attracts those who prefer too travel in the luxury leisure sector of aviation. With premium seat tickets starting at $7,000 and first class seats going up to $25,000 USD for a one-way trip, this charter-like redesign is meant to portray the Airbus A380 was ana experience, rather than just a means of transportation from Point A to Point B.
Goal
Designed with the client British Airways in mind, this aircraft was redesigned to make the flier feel like the airplane is equally as special as the destination en route, instead of just a means of transportation. This redesign makes this aircraft a charter flight, making the attention to detail even more important than the actual program of the airplane.
