22 - VETERAN SUICIDE AWARENESS CAMPAIGN
WINTER 2022
SOCIAL ISSUE CAMPAIGN
SCAD GRDS 400 - Professor Mary Casem
Created alongside Charley Willerton-McKee & Lauren Odio
Objective
Conceptualize a campaign for a social issue of choice, and create three multi-media pieces to bring this campaign out into the real world.
Goal
22 is a social issue campaign designed for The Mission 22 organization, support by the US Department of Veteran Affairs (VA), which uncovers the reality of veteran suicide. The overall goal for this project was to educate the general public with bold advertising, graphic design, and copywriting on the severity of the issue of veteran suicide, sparking conversations for this unspoken battle in the U.S.
Concept
This initiative will have a serious, heavy, and attention-grabbing tone, yet will be very informational to non-veterans. The message will be comprised of impactful statistics visualized through strong imagery, heavy bold text, and testimonials from veterans who have been affected by this issue. This will be achieved through the use of bright red color, grunge-style imagery, and distorted typefaces to create a feeling of uneasiness to show the disruption suicide can cause to anyone involved, especially veterans and their families
