SQUEAKY PREMIUM SNEAKER CLEANER

WINTER 2022

PACKAGING SYSTEM

SCAD GRDS 386 - Professor Ben Hopson

Objective

Create a packaging system for a set of 5+ individual items that must: feel like a cohesive group, incorporate an original brand and logo, be comprised of 5 different methods of collateral packaging, and must have a unifying container to hold it together .

Brand

Targeted to “sneaker heads” and those who truly take pride in their sneakers, Squeaky Premium Sneaker Cleaner prides itself in offering its customers the ability to take optimal care of their shoes, to make sure their shoe game is always on point.

Goal

The overall goal for this project was to conceptualize, create, and advertise a youthful sneaker cleaner kit that allows the user to be able to have all the essential needed to maintain sneakers clean at all times.

Components

This packaging system is comprised of 6 items:

Shoe Cleaner Solution

Shoe Deodorant Solution

Water and Stain Repellent Spray

Microfiber Cloth

Bristle Brush

Padded Mesh Laundry Bag

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